Pet Food: Hungry for Premium, Innovative Products

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Harris-Williams Bio-Crop 0028 WillBain 1

Managing Director

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Harris-Williams Bio-Crop 0008 KonstantinMolinari

Director

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Butternut Box Receives Significant Investment From General Atlantic and L Catterton

6029 Ultra FT NT (002)

Mergers & Acquisitions

IQI Trusted Petfood Acquired By OSI Group, LLC

5015 IQI Petfood NT

Harris Williams advised Voff Premium Pet Food, a portfolio company of Systematic Growth, on its sale to Axcel. Voff Premium Pet Food is a leading European platform in the premium natural pet food segment, comprising nine strong brands across Germany, the U.K., and Scandinavia.

Voff Premium Pet Food

Sweden

5424 Voff (Project Husky) NT

Harris Williams advised MPM Products (MPM), a portfolio company of ECI Partners, on its sale to 3i Group. MPM produces premium, natural pet food for discerning cat and dog owners under the Applaws, Encore and Reveal brands.

MPM Products

United Kingdom

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Harris Williams advised Inspired Pet Nutrition Limited (IPN), a portfolio company of L Catterton, on its sale to funds advised by CapVest Partners. IPN is the largest brand-led pet food manufacturer headquartered in the U.K.

Inspired Pet Nutrition

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Petmate

United States

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3D Corporate Solutions&#39; Land Animal Protein Division

3D Corporate Solutions

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Harris Williams advised TA Associates on its investment in leading pet food marketer and manufacturer, Mid America Pet Food, which manufactures VICTOR&reg; Super Premium Pet Food.

Mid America Pet Food

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A leading provider of co-manufactured and private label pet food products. 
 
 A portfolio company of H.I.G. Capital, LLC 
 
 Has been acquired by Cargill, Inc., Wayzata, Minnesota

Pro-Pet, LLC

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A leading veterinary practice management organization.

Pet Partners, LLC

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Standing Out in a Crowd

Butternut Box

<a href="../transactions/butternut-box-to-receive-significant-investment-from-general-atlantic-and-l" target="_blank" rel="noopener">Butternut Box</a> is Europe&rsquo;s largest fresh dog food brand with a vision of continuing to develop the fresh pet food category across the U.K., Ireland, the Netherlands, Belgium, Poland, and more European markets over time.
The company takes full advantage of growth in premiumization and online penetration across pet food with its line of high-quality products and seamless direct-to-consumer (DTC) experience. &ldquo;Much of Butternut Box&rsquo;s success rests in its exceptional proposition,&rdquo; says Bain. &ldquo;It offers top-quality food at a price point which gives it access to a broad demographic, while delivering products conveniently and efficiently straight to customers&rsquo; homes.&rdquo;
Butternut Box has become the clear European leader in DTC fresh pet food with a tech- and data-driven approach across its value proposition. With a best-in-class DTC customer growth engine and continued investment in its digital capabilities, Butternut Box provides high customer acquisition, exceptional service, and retention.
<p class="css-ss00rg" data-slate-node="element" data-slate-fragment="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">&ldquo;Butternut Box obsesses over every detail of its digital user experience and brand,&rdquo; says Bain. &ldquo;This has led to a significant volume of five-star reviews and repeat purchases, and the company is able to maintain a high level of product quality and customer service at scale.&rdquo;

IQI Trusted Petfood Ingredients

<a style="color: #97272c; text-decoration: underline;" href="../transactions/iqi-trusted-petfood-acquired-by-osi-group-llc" target="_blank" rel="noopener">IQI</a> is a leading ingredients and solutions provider to the global premium pet food industry. Its range of high-quality specialty ingredients allows customers to make specific claims on their pet food packaging, enabling product differentiation and pricing opportunity.
The company has access to diverse global suppliers, allowing for reliable year-round access to a broad array of specialty ingredients. Across its product categories, the company has established a strong track record of introducing alternative and novel ingredients to address the latest pet food trends.
&ldquo;Pet food brands trust IQI&rsquo;s ingredients to deliver exactly what their labels say, while providing innovation that enables more interesting pet health and benefits claims,&rdquo; notes Bain. &ldquo;Ultimately, this generates immense value to IQI&rsquo;s customers by helping them create new products or drive environmental product declarations.&rdquo;
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